No Cookies, No Cross-Site Tracking
The widget sets no cookies and does not track visitors across sites. It keeps a small amount of state in the browser’slocalStorage, scoped to your widget key:
- The visitor’s chat session and message history (so a conversation survives a page reload)
- Daily counters for the per-visitor message limit and your ad frequency cap
- Whether the visitor opened the widget today (used when your team’s daily limit is reached)
What Gets Sent to ChatAds
- Chat messages the visitor types, plus the AI’s replies.
- Page context - when page context is enabled (the default), roughly the first 1,000 words of the current page’s content are sent with each message so the AI can answer questions about the article. Navigation, footers, and scripts are excluded.
- Usage events - page loads, messages, and link clicks, aggregated per day for your usage charts.
- Click events - for each inline link click: the page URL, anchor text, destination URL, whether the link was sponsored, country (an ISO code derived from IP; the raw IP is not stored in the click log), browser language, and chat session ID.
Conversation Logs
- Conversation logging is on by default and can be turned off any time from the Conversations tab; new messages stop being stored immediately.
- Visitor messages are PII-stripped before storage: emails, phone numbers, and similar identifiers are removed.
- Transcripts are visible only to your team in the dashboard (and via your own MCP connector key).
Retention
| Data | Retention |
|---|---|
| Conversation transcripts | 90 days, then deleted automatically |
| Click log events | 90 days, then deleted automatically |
| Daily usage aggregates (counts of page loads, messages, clicks) | Kept for your usage charts |
What Your Privacy Policy Should Mention
If you embed ChatAds, we recommend your privacy policy discloses that:- An AI chat assistant is provided by a third party (ChatAds), and questions typed into it are processed by ChatAds and its AI provider to generate answers.
- Chat transcripts may be retained for up to 90 days.
- Chat replies may contain affiliate links (see Affiliate Disclosure).
This page describes how the product behaves; it isn’t legal advice. For data processing agreements or region-specific compliance questions, contact us.