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When a reply mentions products, ChatAds picks the product phrase it scores as the strongest monetization candidate and links that one. The scoring runs in under 200ms per reply and weighs brand detection, word patterns, sentence position, and purchase-intent signals. A few reasons the linked phrase might not be the one you expected:
  • Multiple products in one reply - ChatAds links the highest-confidence match, which may not be the one you consider most important. A reply mentioning both “MacBook Pro” and “USB-C hub” might link the hub if it scores higher.
  • Generic vs. specific - a brand mention can win over a more specific product deeper in the text, or vice versa; brand recognition and sentence position both carry weight.
  • Sentence context only - scoring sees the reply text, not the reader’s full intent, so a choice that looks off in the conversation can be reasonable for the sentence in isolation.

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What You Can Control

  • Category rules - restrict offers to categories relevant to your content, or exclude categories that keep mismatching.
  • Brand Pushiness - control whether the AI leads with specific brands or stays generic, which changes what’s available to link.
  • Sponsored links per reply - allow 2 links per reply so a second strong product mention also gets linked.
If you consistently see a specific bad pattern, send us examples - real transcripts are the fastest way to improve the scoring for your site.