What Is a Custom Catalog?
Any set of products you want product mentions to resolve to, instead of (or in addition to) Amazon. Common examples:- Your own product catalog - e-commerce platforms, marketplaces, or retailers who want to surface their own SKUs
- Direct brand inventory - brands who want their products linked directly rather than through an affiliate marketplace
- A private affiliate network - custom link providers, CJ/Impact/Rakuten feeds, or first-party tracking
- A curated product list - a hand-picked set of products you trust for your readers
Catalog Feed Format
Custom catalogs are uploaded as a flat feed - CSV or JSON, one row per SKU.Required Fields
Important but Optional
Leaving an optional field blank simply skips the corresponding filter for that product.