> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getchatads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customization

> Tune the widget's appearance and the AI's behavior from the dashboard

Everything on this page lives on the **Customize** tab of the [dashboard](https://app.getchatads.com). Changes apply server-side without touching your embed code.

## Appearance

<Frame caption="Accent color, launcher button text, and bubble position">
  <img src="https://mintcdn.com/chatads/I2Wk2rHIxsmVqnyY/images/widget/customize-accent-button.png?fit=max&auto=format&n=I2Wk2rHIxsmVqnyY&q=85&s=e6a8a8b65bd3ce1b1658424b897972a1" alt="Accent Color and Button card with color picker, button text, and bubble position controls" width="1104" height="416" data-path="images/widget/customize-accent-button.png" />
</Frame>

* **Site name** - your site's name (up to 100 characters). The AI uses it to introduce itself as an assistant for your site.
* **Accent color** - the color of accents within the opened widget. Optionally apply it to the launcher button too; otherwise the launcher uses the default dark style.
* **Button text** - the label on the launcher pill. Defaults to "Ask AI", up to 8 characters.
* **Bubble position** - which bottom corner the launcher sits in. The "above sticky ads" variants lift it clear of anchor/adhesion ad units.
* **Welcome message** - shown in the middle of the widget when it first opens, up to 200 characters.
* **Branding** - Free and Pro plans show "Powered by ChatAds". The Business plan can hide it. See [Plans & Billing](/guides/chatads-billing).

## Starter Questions

Up to 3 short prompts (50 characters each) shown as pill buttons in the empty chat panel. When a visitor clicks one, it sends immediately. Use them to surface the questions your readers actually ask - the [Conversations tab](/guides/analytics#conversations) is a good source.

<Frame caption="Starter questions configured for a recipe site">
  <img src="https://mintcdn.com/chatads/I2Wk2rHIxsmVqnyY/images/widget/customize-starter-questions.png?fit=max&auto=format&n=I2Wk2rHIxsmVqnyY&q=85&s=aafdd9269be6f0170ba210764095551f" alt="Starter Questions card with three example questions" width="1104" height="332" data-path="images/widget/customize-starter-questions.png" />
</Frame>

<Frame caption="How starter questions look to a visitor">
  <img src="https://mintcdn.com/chatads/I2Wk2rHIxsmVqnyY/images/widget/widget-open-state.png?fit=max&auto=format&n=I2Wk2rHIxsmVqnyY&q=85&s=c2beda1f7b190a1db3b04fdc301474d5" alt="Open widget showing the welcome message and three starter question pills" width="380" height="520" data-path="images/widget/widget-open-state.png" />
</Frame>

## Page Context

Page context makes ChatAds article-aware. When enabled (the default), the widget extracts content from the current page and sends roughly the first 1,000 words with each message, so the assistant can answer questions about that specific article. Extracted content includes:

* Headings, paragraphs, list items, and table cells
* Affiliate links already present on the page (Amazon and supported affiliate network links)

Navigation, footer, script, and widget UI content are excluded.

<Info>
  If you turn page context off, ChatAds behaves like a standard site chatbot and relies less on the current page.
</Info>

## Custom Prompt

You can add up to 500 characters of custom instructions, sent to the AI with every message. ChatAds already provides a robust prompt covering page content, metadata, prompt-injection blocking, and chatbot behavior; use this field for anything specific to your site - a brand voice note, a topic to avoid, a fact the AI should know.