> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getchatads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Plans & Billing

> ChatAds widget tiers, daily message limits, and how billing works

## Plans

ChatAds has three plans, managed from the **Plan & Billing** tab in the dashboard. The main differences are the daily message limit and widget branding:

| Plan     | Price   | Messages / Day | Widget Branding            |
| -------- | ------- | -------------- | -------------------------- |
| Free     | \$0     | 100            | "Powered by ChatAds" shown |
| Pro      | \$19/mo | 500            | Branding removed           |
| Business | \$39/mo | 1,500          | Branding removed           |

All plans include the full feature set: customization, page context, conversation logs, usage analytics, and built-in product monetization. You keep 100% of any affiliate commissions on every plan.

The daily message limit is a team-wide cap on widget chats, enforced server-side and reset at midnight UTC. See [ChatAds Set-Up](/guides/chatads-setup#widget-rate-limits) for what visitors see when the limit is reached.

Need more than 1,500 messages/day? [Contact us](mailto:team@getchatads.com?subject=ChatAds%20Enterprise) about an enterprise plan.

## How Billing Works

Paid plans are billed monthly, in advance, on the 1st of each month (UTC).

### Upgrading

Upgrades take effect immediately. You're charged a prorated amount for the remainder of the current month, then the full plan price on the 1st. If the prorated amount comes to less than \$1, we skip the immediate charge and simply bill you on the 1st.

If the upgrade payment fails, your plan is not changed - update your card on file and try again.

### Downgrading or Canceling

Downgrades and cancellations are scheduled, not immediate: your current plan stays active through the end of the month, and the new (lower or free) plan starts on the 1st. You won't be charged again in the meantime. A pending scheduled change is shown on the Plan & Billing tab, and you can cancel it any time before it takes effect.

### Payment Method

Cards are processed by Stripe; ChatAds never stores your card details. If you remove your card, your paid plan stays active through the end of the month and then switches to Free.

### Invoices

Every charge generates an invoice you can download as a PDF from the Plan & Billing tab. If a payment fails, the invoice is marked unpaid and a Retry button appears - fix your card and retry from there.