> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getchatads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics & Conversations

> Usage charts, the click log export, and conversation transcripts

ChatAds tracks widget activity in two dashboard tabs: **Usage** (aggregate metrics and the click log) and **Conversations** (full chat transcripts).

## Usage

The Usage tab shows:

* **Daily pacing** - today's message count against your plan's daily limit, with a progress bar.
* **Usage chart** - page loads, messages, and affiliate link clicks over time, with day or month granularity and preset timeframes (today through year-to-date).

<Frame caption="The usage chart: page loads, messages, and clicks over 30 days">
  <img src="https://mintcdn.com/chatads/I2Wk2rHIxsmVqnyY/images/widget/usage-chart.png?fit=max&auto=format&n=I2Wk2rHIxsmVqnyY&q=85&s=d598fae50192f1ee38445c796c60be5b" alt="Widget usage chart with page loads, messages, and clicks series over a 30-day range" width="1104" height="606" data-path="images/widget/usage-chart.png" />
</Frame>

## Click Log Export

The Usage tab also offers a CSV export with one row per link click inside AI replies, covering the last 90 days (up to 10,000 rows, newest first). Use it to reconcile ChatAds clicks against your affiliate network reporting.

| Column             | What it is                                                                       |
| ------------------ | -------------------------------------------------------------------------------- |
| `created_at`       | When the link was clicked (UTC)                                                  |
| `page_url`         | Page the reader was chatting on                                                  |
| `anchor_text`      | The link text inside the AI reply                                                |
| `href`             | Destination URL of the link                                                      |
| `sponsored`        | `true` for ChatAds sponsored links, `false` for your own scraped affiliate links |
| `source`           | Affiliate source, derived from the link URL (Amazon, Skimlinks, CJ, etc.)        |
| `country`          | Reader country (ISO code, derived from IP - the raw IP is not stored)            |
| `browser_language` | Reader browser language (Accept-Language)                                        |
| `session_id`       | Chat session the click came from                                                 |

## Conversations

The Conversations tab shows full transcripts of what visitors asked and how the AI answered, grouped into sessions, newest first. You can search across them or expand any conversation to read the whole back-and-forth.

<Frame caption="An expanded conversation transcript">
  <img src="https://mintcdn.com/chatads/I2Wk2rHIxsmVqnyY/images/widget/conversations-transcript.png?fit=max&auto=format&n=I2Wk2rHIxsmVqnyY&q=85&s=fba5d88309e7995ddb10db64e1d35a09" alt="Expanded conversation showing reader questions and AI answers with affiliate links" width="1052" height="491" data-path="images/widget/conversations-transcript.png" />
</Frame>

Use transcripts to see what your readers actually ask, spot content gaps, and tune your [starter questions](/guides/customization#starter-questions) or [custom prompt](/guides/customization#custom-prompt).

### Logging, Retention, and Export

* Logging is on by default. Turn it off with the "Log conversations" toggle at the top of the tab - new messages stop being stored immediately.
* Visitor messages are PII-stripped before storage (emails, phone numbers, and similar are removed).
* The list shows the latest 100 conversations; search covers the latest 1,000 messages.
* A "Download CSV" button exports up to 10,000 messages from the last 90 days.
* Logs are retained for 90 days, then deleted automatically - export the CSV if you want to keep them long-term.

See [Privacy & Data](/guides/privacy-and-data) for the full picture of what ChatAds stores and for how long.

## Query It from an MCP Client

Everything above is also queryable in plain language from Claude, Cursor, or any MCP client via the read-only [MCP Connector](/guides/mcp-connector).